Gujarat Development

Gujarat Governance for Growth and Development A preview of the book* Growth There is a remarkable lack of objectivity in discussing Gujarat and governance, growth and development there. The economics gets enmeshed in the politics and the politics gets entangled with the economics. While this is perhaps inevitable and unavoidable, this book is about the economics. What has happened in Gujarat? Is there a story there? Why has it happened? Is this is a story that can be replicated elsewhere in India? Is there a lesson for other States? The first broad-brush growth story is as follows.Compared to 1994-95 to 2004-05, from 2004-05 to 2011-12, real GSDP (gross State domestic product) growth rates have increased, from an all-India average of 6. 16% to an all-India average of 8. 28%. Second, with an increase from 6. 45% to 10. 08%, the increase has been more for Gujarat than for all-India. Third, since 2004-05, there are other States that have also grown fast and Bihar, Maharashtra, Sikkim, T amil Nadu, Uttarakhand, Chandigarh and Delhi are examples. That growth story in other States is sometimes used as an argument against the Gujarat growth story and that’s a bit strange. After all, Gujarat accounts for a n estimated 7. % of Indian GDP. If all-India averages have gone up that much, it is unreasonable to expect growth has been pulled up by Gujarat alone. However, in making inter-State comparisons, t here is a legitimate question one should ask. Should small States be compared with large States? Should special category States be compared with non-special category States? Smaller States tend to * Gujarat: Governance for Growth and Development, Bibek Debroy, September 2012. Published by Academic Foundation, New Delhi; hardcover, pages 166, all colour– includes maps and photographs; ISBN 13: 9788171889815; Rs 795; US $39. 5. www. academicfoundation. com 2 < PREVIEW > Gujarat: Governance for Growth and Development be more homogeneous, with relatively fewer back ward geographical regions and districts. Chandigarh, Delhi, Puducherry, Goa and Sikkim aren’t quite comparable with larger States. With that caveat, it is also true that there has been a growth pickup in Bihar, Maharashtra, Tamil Nadu and Uttarakhand as well. There has been a discernible pick-up in Gujarat’s growth performance since the 10th Plan (2002-07), the five-year Plans being natural periods for breaking up the time-line.It’s tempting to argue that there is nothing exceptional in this. Gujarat grew fast during the 8th Plan (1992-97) too. While that’s true, one should accept that as development occurs, it becomes more difficult to sustain higher rates of growth. Among larger and relatively richer States like Maharashtra, Haryana, Gujarat, Kerala, Punjab, Tamil Nadu and Karnataka, it is more difficult to find sources of growth. Growth tends to taper off. Relatively poorer States like Bihar, Orissa, Madhya Pradesh, Assam and Jharkhand find it easier t o catch up.Had historical trends alone provided the momentum for growth, Karnataka should have also grown extremely fast. Fifth, too often, discussions focus on growth trends alone. Moving to a higher growth trajectory is important. But reducing the volatility of growth is no less important. Growth rates in Gujarat have become much less volatile. Given Indian conditions, volatility is fundamentally a function of what has been happening to the agricultural sector. Equity In line with all-India trends, overall poverty and urban poverty have declined in Gujarat between 2004-05 and 2009-10.But the real story is in rural Gujarat, where there has been a very sharp drop in poverty, significantly more than all-India trends. In rural Gujarat, the benefits of growth have trickled down. Subject to all those problems a bout data and measuring inequality, there is no evidence that inequality has increased. Fiscal consolidation Elimination of deprivation requires public intervention and expenditu re, over and above a State’s role in providing an enabling environment for private entrepreneurship to bloom and flourish and ensuring rule of law. This requires public expenditure and fiscalGujarat: Governance for Growth and Development < PREVIEW > 3 consolidation. Historically, the problem has been with the revenue deficit, especially after 2008, both because revenue receipts have been lower and because revenue expenditure has been higher. However, since 2011-12, the revenue deficit numbers have also begun to look respectable and the deficit numbers are marginally better than what the 13th Finance Commission envisaged. One of the building blocks of the Gujarat model, so to speak, is to free up space for private sector expenditure in capital formation.One cannot expect capital expenditure, as a share, to increase overnight. The bulk (76%) of capital expenditure is developmental, with social services accounting for 55. 2%. Of the total expenditure, 66. 41% is also development al. 63. 2% of revenue expenditure is developmental. To the extent this reveals a prioritization a ccording to sectors, the major ones are education, sports, art and culture and water supply, sanitation, housing and urban development, in that order. The fiscal consolidation and fiscal space created has enabled Gujarat to plug the gaps in Central sector and Centrally sponsored schemes with State-level schemes.The story isn’t that much about increasing public expenditure. It is more about creating an environment for private expenditure. Apart from private expenditure, the story is about increasing the efficiency of public expenditure, more bang for the buck, so to speak. Physical infrastructure In the power sector, the background is partly the Gujarat Electricity Industry (Reorganization and Regulation) Act of 2003. This allowed the transfer of assets and liabilities of the former Gujarat Electricity Board (GEB).Generation assets were transferred to Gujarat State Electricity Cor poration Limited (GSECL). Transmission assets were transferred to Gujarat Transmission Corporation Limited (GETCO). Four different distribution entities were formed – Uttar Gujarat Vij Company Limited (UGVCL), Dakshin Gujarat Vij Company Limited (DGVCL), Pashchim Gujarat Vij Company Limited (PGVCL) and Madhya Gujarat Vij Company Limited (MGVCL). Gujarat Urja Vikas Nigam Limited (GUVNL) had residuary functions, including that of power trading. GUVNL was the holding company.The Gujarat Electricity Regulatory Commission had been set up in 1998 and was brought under the purview of the Electricity Act of 2003. Generation became exempt 4 < PREVIEW > Gujarat: Governance for Growth and Development from licensing, including through non-conventional sources. Open access was allowed to transmission and distribution and distribution f ranchisees were introduced for distribution zones like Bhavnagar, Junagadh, Rajkot, Vishwamitri, Lalbaug, Bharuch, Anand and Mehsana. Metering became manda tory. In 2001, Gujarat was a power deficit State, by roughly around 2,000 MW.By the end of 2012, Gujarat will have a power surplus, though expected increases in GSDP growth also increase the demand for power. However, the Gujarat success story isn’t just about the macro generation situation. It is also about reduction in T&D losses, down from 35. 90% in 2002-03 to 22. 20% in 2006-07. It is 20. 13% in 2010-11. This is partly because T&D losses aren’t actually transmission and distribution losses. They are also about theft and unmetered supply. Other than metering, theft of electricity became a criminal offence and the law was enforced, with distributors insulated from political pressures.There were special checking squads for checking installation, especially for HT connections, and ex-army personnel were roped in. In Sabarmati, Surat, Rajkot, Bhavnagar and Baroda, there were special police stations for power theft. Provisions were made for sealed meters that were tampe r-proof. Through an e-Urja project, electronic billing and payment was introduced. Faulty meters were replaced. Unauthorized connections were regularized through one-time settlements. The Jyotigram Yojana (JGY) ensures 3-phase power supply to all villages. The key was a bifurcation of supply lines into dedicated agricultural feeders.For agricultural use, one would thus be ensured continuous power for 8 hours a day, at pre-determined times. For other rural loads (domestic, commercial and industrial), there would be 24/7 power. 24/7 3-phase supply was provided to JGY feeders. These then provided 8 hours of 3-phase continuous supply to agricultural feeders and 1-phase 24/7 power to other rural uses. The argument about people wanting subsidized power and refusing to pay higher tariffs is misplaced. People are prepared to pay, provided that the quality of power supply improves. It was no different for JGY.Once power at pre-determined hours was available, there was less of an incentive to divert subsidized power for agriculture to domestic household use. JGY helped reduce T&D losses. It also h elped reduce transformer failures. More importantly, it led to all villages being electrified, without load-shedding, and this had positive socio-economic multiplier benefits. Gujarat: Governance for Growth and Development < PREVIEW > 5 If power is important to better people’s lives, water is no less so. The overall picture is that Gujarat is a water scarce State. here are several strands in the water sector reforms – inter-basin transfer of water from surplus areas to deficit areas like north Gujarat, Saurashtra and Kachchh; the linking of canals; water conservation; participatory irrigation management; micro-irrigation; check dams and smaller dams (such as through the Sardar Patel Water Conservation Programme); deepening of ponds; cleaning and restoration of step wells; community management of water supply in villages through WASMO (Water and Sanitation Managem ent Organization); and the Sujalam Suphalam Yojana (SSY).Water has both a drinking water and an irrigation water component. Something like SSY covers both. While the State has certainly gained because of Sardar Sarovar, that wouldn’t have been possible without the State-wide water supply grid. In terms of affecting people’s lives for the better, roads are just as important as electricity and water. Compared to many other States, Gujarat has always had relatively better road infrastructure. 98. 27% of State Highways and 96. 93% of major district roads possess asphalt surfaces. 85. 63% of other district roads and village roads also possess asphalt surfaces. 98. 4% of villages are connected by â€Å"pucca† roads. Gujarat has also benefited from NHDP. Given the base, the focus has thus been more on upgradation and maintenance, improving access in relatively disadvantaged regions, while simultaneously tapping t he proposed dedicated freight corridor (DFC) between Del hi and Mumbai and the Delhi-Mumbai Industrial Corridor (DMIC). In so far as relatively disadvantaged regions are concerned, the emphasis h as been on all-weather connectivity, particularly in coastal, tribal and border areas. There have been several PPP projects, sometimes externally-aided, with provisions for tolls.The Gujarat Highways Bill of 2007 facilitated PPP projects. There is also a Pragati Path Yojana, for improvement of State Highways, part of which has been completed. In addition, for major projects, third party inspection and monitoring h as been introduced. Maintenance guarantees of 3 to 5 years are i ncorporated in contracts. IT tools have been used for physical monitoring, registration of contractors, court cases and departmental enquiries. In high rainfall districts like Navasari and Surat, village roads have been constructed with cement/concrete. 6 < PREVIEW > Gujarat: Governance for Growth and DevelopmentA point was made earlier about Gujarat’s ability to pl ug gaps in Central schemes with State-level ones. In the context or urban planning, the relevant ones are the Garib Samruddhi Yojana (GSY) and the SJMMSVY (Swarnim Jayanti Mukhya Mantri Shaheri Vikas Yojana). While on the subject of urban planning, or planning in general, it is odd that one of Gujarat’s remarkable successes doesn’t get written about that much. This is the use of GIS maps in decision making. This is through the Bhaskaracharya Institute for Space Applications and GeoInformatics (BISAG), a State-level nodal agency set up in 1997 and renamed BISAG in 2003.BISAG also conducts training programmes and workshops and is involved in delivering over the Gujarat SATCOM n etwork. But more importantly, it uses remote sensing and GIS to facilitate planning. These GIS maps with several layers have already been introduced in all the municipalities. Among other things, this is certainly one initiative that other States should replicate. Education In social infrastructur e, like education, some of Gujarat’s figures may not look that bad if comparisons are made with all-India averages. However, for an economically developed State like Gujarat, is an allIndia average the right benchmark to use?Or, in the area of education, should Gujarat be benchmarked against better States? Having said this, there are two additional points to be borne in mind. First, have there been temporal improvements over time and have remedial measures been taken? There has been a sharp decline in the number of out-ofschool children between 2006 and 2011. Those improvements also come across in National University of Educational Planning and Administration’s DISE (District Information System for Education) dataset. For example, the average number of classrooms per school has increased. The student/classroom ratios have also improved.The percentage of single-teacher schools has declined. Pupil/teacher ratios have improved. Physical infrastructure is also far better. Consequently, if one has an impression that Gujarat doesn’t do that well on school education, one should check the time-line. Many interventions are of recent vintage and dated data don’t show the improvements. One such intervention is â€Å"Praveshotsava† and â€Å"Rathyatra†, targeted at festivals of admission, particularly for girls. In 2002-03, a Vidya Laxmi Bond scheme was started, for girls, initially in rural areas, but also extended Gujarat: Governance for Growth and Development lt; PREVIEW > 7 to urban BPL families. A sum of money is deposited at the time of admission (in Class I) and this is repaid with interest when the girl passes out of Class VII. Apart from this, there have been improvements in physical infrastructure, some of this under the Van Bandhu scheme f or tribal talukas and the Sagar Khedu scheme for coastal talukas, planning facilitated by the BISAG mapping mentioned earlier. Biometric monitoring of attendance has also been introdu ced. One should mention the Gunotsav programme, designed to improve quality in 34,000 primary government schools. HealthThe case for market failure is generally greater for health than it is for education. If there is a perception that Gujarat doesn’t do that well in social sectors, that’s truer of health than of education. As with education, there is a time-line issue there too. Since the public healthcare infrastructure is weak, the Chiranjivi Yojana taps the private sector, to employ private sector specialists in safe delivery. While the poor household doesn’t have to pay, the government pays the private sector specialist. The Chiranjivi Yojana was first introduced on pilot basis in 2005 and has picked up since then.The Bal Sakha Yojana has a similar PPP idea. It was launched in 2009 and covers all BPL households and tribal households, even if they happen to be APL. Neonatal care is provided by private enrolled pediatricians, who are then reimbursed by the St ate. Health-care has several dimensions. There is the preventive part, interpreted as clean drinking water, sanitation, sewage treatment and nutrition, be it through MDMS, ICDS, vitamin supplements or otherwise. There is also the preventive part, interpreted as immunization. The State government’s focus has clearly been on reducing neo-natal deaths and bringing down the IMR and MMR.That’s where the Janani Suraksha Yojana (JSY) comes in, designed to shift poor women to institutional delivery. The percentage of institutional deliveries has sharply gone up from 55. 87% in 2003-04 to 93. 5% in 2011-12. Immunization coverage has also increased. There has been an IMNCI (Integrated Management of New Born and Childhood Illness), launched in 2005, combined with Mamta (Malnutrition Assessment and Monitoring to Act) initiatives, which effectively register a mother and child and track post-natal nutrition, health and immunization status. Perhaps the most interesting of all these e xperiments is the emergency < PREVIEW > Gujarat: Governance for Growth and Development 108 number, which is not just for medical emergencies, but for police and fire emergencies too. This was launched in 2007 and is operated by GVK Emergency Management and Research Institute (EMRI). Governance Gujarat’s economy has often been written about. Rarely have people written about governance, at least directly. But without talking about governance, it is difficult to appreciate what has happened in the State. E-governance is part of the answer, since it reduces the human interface.There have been several e-governance initiatives in Gujarat and e-governance has become functional in all municipalities and municipal corporations. Among the ones that have received awards are e-MAMTA, ICT solutions for planning and monitoring MGNREGS works, OASIS (on-line application and scrutiny of inter-State transactions), e-governance of mineral administration, e-governance initiatives and ICT initiat ives in the Chief Minister’s Office, on-line voting, e-dhara in the Revenue Department for computerization of land records, SWAGAT (State-Wide Attention on Grievances by Application of Technology) in the ChiefMinister’s Office, the Integrated Watershed Management Programme (IWMP), e-procurement by the Industry and Mines Department, Value Added Tax Information System (VATIS) in the Office of Commercial Taxes, the Hospital Management Information System (HMIS) of the Health and Family Welfare Department, the Integrated Financial Management System (IFMS) in the Finance Department and ICT usage within the judiciary. A GSWAN (Gujarat State Wide Area Network) connects government offices, down to the level of talukas.The e-Gram Vishvagram project connects 13,716 gram panchayats and 6000 Common Service Centres. If awareness is the first plank of improved governance, elimination of discretion and monopoly is the second. In both education and health, instances have been given ear lier of moving away from traditional government monopolies in delivery. All district offices have Jan Seva Kendras and there are civic centres too, in municipalities and municipal corporations. At these, assorted certificates (caste, domicile, residence, birth, death), affidavits, driving licences and ration cards are issued the same day.Under the e-gram project, some of these have also been taken down to taluka and gram panchayats, facilitated by computerization of Gujarat: Governance for Growth and Development < PREVIEW > 9 land records. There has been third party audit of such Jan Seva Kendras too. The third element of improved governance is decentralization and participatory planning and there is a feedback loop from citizens to government, to suggest ideas to the government. Fourth, the decentralization has now gone down to the level of the taluka.Fifth, that improved governance is also a function of altered mindsets in the bureaucracy, which received a clear focus after the re habilitation work connected with the 2001 earthquake was over. The Chintan Shibirs, annual retreats of Ministers and senior bureaucrats, have been going on since 2003 and are illustrative. Other than the obvious synergies of such retreats, these ensured that government does not work in silos and departments and enabled cross-fertilization of ideas.For example, the idea of each officer at district and taluka levels taking up an innovative project, without financial constraints, emerged through such a Chintan Shibir. Kanya Kelvani, Praveshotsava, Gunotsava, Krishi Melas and p articipation in gram sabha meetings are other instances of taking bureaucracy down to the grassroots. Better formulation of schemes, and better implementation, have resulted. Within government, there is a database of employees and suggestions for better governance have been invited from employees. Transfers, postings and implementation have become more insulated from political interference.Sectoral issues In any discussion of any country or State’s economy, it is customary to discuss sectoral compositions of GDP or GSDP early on – primary/agriculture, secondary/industry, tertiary/services etc. In popular perception, at least in some quarters, Gujarat’s economic growth is about industry. Gujarat is about an investment destination for industries, about Vibrant Gujarat. It is about sectors like bio-tech a nd pharmaceuticals, chemicals and petrochemicals, engineering, a utomobiles and ancillaries, food and agri-business, gas, oil and power, gems and jewellery and IT.Industry isn’t just about large-scale industry. That’s a misconception. The 2009-10 survey of the Annual Survey of Industries (ASI) covered the entire factory sector. This shows an increase in the number of factories to 15,576 and 9. 8% of India’s factories are in Gujarat. At 13. 22%, the share is higher in net value added. In decreasing order of importance, these factories are in segments l ike chemical and chemical products, basic metals, machinery 10 < PREVIEW > Gujarat: Governance for Growth and Development and equipment, non-metallic mineral products, textiles, food products and harmaceuticals. Together, they provided employment of 1. 2 million. Provisional figures show an increase in the number of factories to 25,206 in 2010, with an employment of 1. 3 million. 0. 13 million MSME enterprises in Gujarat were in 369 clusters, a pattern also exhibited in Tamil Nadu and Uttar Pradesh, cluster being defined as a concentration in manufacture of the same product group. This suggests that the positive externalities of cluster formation have tended to work and in all probability, many of these MSME enterprises perform an ancillary function.Also interestingly, at least for SSI, there has been a sharp increase in the number of registered units. Therefore, it is plausible to presume that transaction costs associated with registration have declined, there are greater benefits associated with registration and the tax enforcement machinery has improved. At the lower end of the industrialization spectrum are cottage and rural industries. There are cluster development schemes for khadi, handlooms, handicrafts and skill upgradation and market development schemes.Other than schemes like Sagar Khedu Yojana, Vanbandu Kalyan Yojana, Garib Samruddhi Yojana and even Garib Kalyan Melas, something like Mission Mangalam is also an attempt to integrate animal husbandry, agro processing, food processing, aquaculture, processing of forest products, handlooms, handicrafts, garments, bamboo and timber products into markets, through Sakhi Mandals, self-help groups (SHGs) and other communities of the poor. Gujarat Livelihood Promotion Company Limited (GLPC) was set up in 2010 to implement Mission Mangalam.Part of this inclusion is a financial inclusion agenda. Gujarat is known as a State with a strong manufacturing base and in constant prices, the primary sector’s sha re in GSDP has declined from 19. 5% in 2004-05 to 14. 6% in 2010-11, a decline that was mentioned before. Agriculture’s share (this includes animal husbandry) has declined from 13. 2% in 2004-05 to 10. 9% in 2010-11. While the share has declined, the growth rate of Gujarat’s agriculture, especially s ince 2000, has been remarkable and has been commented upon.Gujarat’s agriculture has grown at more than 10%. In addition to water, electricity and roads, there have been other factors too. The Krushi Mahotsav programme was started in 2005 and is a month-long mass contact programme with farmers, including mobile â€Å"Krushi Raths†. Soil health cards are issued for every plot of land. The Gujarat Cooperatives Gujarat: Governance for Growth and Development < PREVIEW > 11 and Water Users Participatory Irrigation Management Act was passed in 2007 and participatory irrigation management introduced.Through the Sardar Patel Participatory Water Conservation Scheme, c heck dams are built with monetary contribution from beneficiaries, 20% in some cases and 10% in others. Animal health camps have been organized in several villages. The upshot has been agricultural diversification, higher productivity and growth. Of more recent vintage has been the Integrated Wadi and Agriculture Diversification Project (IWADP), started in 2009, though its pilot antecedents date to 2007. Interestingly, IWADP requires a participating entry free from BPL ST families who wish to participate. IWADP has two distinct strands.There is Project Sunshine strand for the dryland regions of north and central Gujarat, w here one tries to push crops like hybrid maize, potato, mustard, pigeon pea and Bt cotton in districts like Sabarkantha, Banaskantha, P anchmahal, Dahod and Vadodara. And there are Jeevika projects for water-intensive areas in south Gujarat, where one tries to push vegetables like tomato, bitter gourd, bottle gourd, okra, pointed gourd, parwal and turmeric and fru its like mango, banana, cashew in districts like Narmada, Valsad, Tapi, Navsari, Surat and Dangs. STs and extremist violenceThe Planning Commission set up an Expert Group on development challenges in extremism affected areas and this submitted a report in 2008. The report mentions the development and governance deficits and deprivation problems among SCs/STs, issues of political marginalization, human rights violations, crimes and atrocities against SCs in rural India, lack of access to traditional resources among ST populations and inadequate grievance redressal through the judicial system. In the 2001 Census, 14. 8% of Gujarat’s population was ST. For districts, the figures were 8. 2% for Kachch, 8. 2% for Banaskantha, 20. % for Sabarkantha, 27. 5% for Panchmahals, 72. 3% for Dohad, 26. 6% for Vadodara, 78. 1% for Narmada, 32. 4% for Bharuch, 28. 2% for Surat, 93. 8% for the Dangs, 48. 1% for Navsari and 54. 8% for Valsad. Gujarat is geographically contiguous with Madhya Pr adesh and Maharashtra, both States affected by extremist violence and districts like Panchmahals, Dohad, Vadodara, Narmada, Surat, Dangs, Navsari and Valsad are border districts too. With geographical proximity, negative spillovers are natural. If those spillovers haven’t 12 < PREVIEW > Gujarat: Governance for Growth and Development appened, that’s presumably because those developmental intentions have occurred in Gujarat and haven’t in other States. In other words, d eprivation does not automatically lead to Naxalite-type violence, since that deprivation can be addressed. The fact that Gujarat has been able to contain such extremist activity is an achievement that is no less remarkable than the growth miracle. What has Gujarat done that is different? The idea of Tribal Area Sub-Plans (TSPs) has been around since 1974, with financial allocations being made in proportion to shares of STs in total population, with a similar provision for SCs.However, in many insta nces and many States, these are just notional allocations in different line departments, though such funds are not meant to be diverted. When they are more than notional, they are frittered across a variety of schemes. The first element in Gujarat was thus more efficient usage of TSP funds. The planning and budgetary powers were handed over to the Tribal Development Department. In parallel with TSPs, the idea of ITDPs (Integrated Tribal Development Projects) has also been around for quite some time, with Project Administrators given some flexible funds for innovative schemes.Since 1997, discretionary funds have been given to every ITDP district. These are spent on programmes that cater to local needs, plugging gaps in existing schemes. They are thus based on decentralized planning. Chaired by the Project Administrator, Taluka Adijati Vikas Samitis have been constituted in talukas and schemes are approved and implemented by District Adjijati Vikas Mandals. Not only has this made expe nditure more realistic, delinked from templates designed from above, the decentralization has made the planning process more participatory and conveyed a sense of empowerment.This culminated in the Vanabandhu Kalyan Yojana (VKY), launched in 2007, together with the Eleventh Five Year Plan. VKY has 10 components, all designed to mainstream ITDP blocks on the road to development: Natural resources that STs possess are primarily forest-based. 5,000 of Gujarat’s 18,000 villages have large forest areas and following the Scheduled Tribes and Other Traditional Forest Dwellers (Recognition of Forest) Rights Act of 2006, Joint Forest Management (JFM) Committees have already been formed in 3,274 villages.This means that the forest areas are jointly managed by local communities, Gujarat: Governance for Growth and Development < PREVIEW > 13 together with the Forest Department. In addition to developing, conserving and protecting forests, this has the implication that local populations ha ve a share in the marketing of timber and non-timber forest produce (NTFP), especially the latter. The JFM villages have been grouped into 252 clusters and micro-entrepreneurship among tribals encouraged, with direct marketing links established between v illage-level JFM committees and marketing centres.However, better livelihoods cannot be based on forest produce alone. That has to come through better productivity of land, facilitated by minor irrigation facilities, and diversification into commercial agriculture, animal husbandry and dairy. There are already demonstrated successes in mangoes, strawberries and cashew, sometimes through the Wadi programme. In addition, there has been dairy and animal husbandry, with the additional benefit that it has improved nutritional standards of tribal population and corrected diet deficiencies. The environmentFor the environment, a Kuznets curve is sometimes postulated. T his simply means that, as economic development occurs, the environment d egrades. When economic development crosses a certain threshold, measured say by per capita income, greater attention is paid to the environment and indicators tend to improve. In other words, the relationship is in the form of an inverse-U. The empirical evidence for this relationship is often debated. It seems to work better for water and air pollution, less well for other measures of environmental protection.Without getting into details of that debate, Gujarat’s per capita income is roughly equal to the all-India average. With compulsions of growth and urbanization, one would have expected the State’s environmental indicators to be worse than they are, and for the environment to be less of a priority. Even for interesting is what empirical studies tend to find on the links between deforestation and economic development. Crosscountry, the threshold there is something like 5000 US dollars and Gujarat is far short of that.In terms of the Kuznets curve, Gujarat is thus a head of the curve. T he department of climate change was set up in 2009 and its priorities are – the promotion of green technologies and funding research in this, the earning of more carbon credits, power saving, the 14 < PREVIEW > Gujarat: Governance for Growth and Development preservation of groundwater, promotion of CNG networks, the increase of mangrove cover, the preparation of a multi-dimensional climate change policy, introducing curricula on climate change in educational institutes and creation of public awareness.Consider this. Despite the emphasis on industrialization, refineries and port-led development, there have been no major environmental disasters in Gujarat, along the coast, or elsewhere. Established in 2010, the Society of Integrated Coastal Management (SICOM) has implemented an Integrated Coastal Zone Management (ICZM) project in the Gulf of Kachchh, together with two other such projects in Odisha and West Bengal. There are several dimensions to protecting the environment – water, air, waste, forests, wild-life and so on.Institutionally, the Forests and Environment Department has four executing agencies – the Gujarat Pollution Control Board (GPCB), the Gujarat Ecology Commission (GEC), the Gujarat Institute of Desert Ecology (GIDE) and the Gujarat Environmental Management Institute (GEMI). GPCB has draft action plans for critically polluted areas like Ankleshwar, Vapi, Ahmedabad, Vatva, Bhavnagar and Junagadh. There has been an emphasis on cleaner production technologies in industries like dye and dye intermediates, chemicals and petrochemicals, p harmaceuticals, textiles, food and agro-based industries, fisheries and pulp and paper products.Defaulting industrial units have been served closure notices. Common effluent treatment plants (CETPs), sewage treatment plants (STPs), Common Hazardous Waste Treatment, Stabilization and Disposal Facilities (TSDFs), Common Biomedical Waste Treatment, Stabilization and Disposal Facil ities (CBMWTFs) and common incinerators have been set up. 22 illegal hazardous dumping sites were identified and hazardous waste there shifted to TSDFs. The 2009 Industrial Policy includes environment management as part of infrastructure development and provides for these being developed on PPP basis in new industrial estates.Municipal townships and colonies also have sewage treatment plants. Municipal waste is treated and disposed of through common secured landfills and Gujarat Urban Development Company Limited creates the infrastructure for treatment, transportation and disposal. There are several Clean Development Mechanism (CDM) projects, with certified emission reduction (CER) norms. There are plans for controlling air pollution in 7 cities and there is an ambient air quality monitoring programme for Gujarat: Governance for Growth and Development < PREVIEW > 15 Ahmedabad, Vadodara, Surat, Vapi, Bharuch and Rajkot.One should mention the Nirmal Gujarat Mission too, launched in 20 07, focusing on cleanliness, the environment and public health. This has several different components – managing waste in industries, transportation and hospitals; protecting water bodies, trees, green spaces and heritage buildings; capacity-building; creating public awareness; and bringing about behavioural changes. This isn’t only about urban Gujarat. For example, there are community-managed Decentralized Wastewater Treatment Systems (DEWATS), which also encourage local people in rural areas to build their own toilets, and there is also a campaign against open defecation.Given Gujarat’s growth, much more remarkable has been the increase in forest cover. Despite the extraction of timber, fuel-wood and bamboo, and commercial exploitation of NTFP and pressures of development and urbanization, this increase in forest cover is not something one would have expected a priori. In addition to traditional forests, 25,000 hectares of mangrove forests have been added in c oastal areas. These are carbon sinks and absorb an estimated 50 tons of carbon per hectare. The big picture is a simple one. With the emphasis on growth and industrialization, it would have been easy for Gujarat to pay scant attention to the environment.Especially since the 11th Five Year Plan (2007-12), this isn’t quite what has happened. There is increased attention to protecting the environment and sustainable development. If there is a trade-off between the two objectives, and that proposition can be contested, Gujarat hasn’t accepted the trade-off. In conclusion Is there a Gujarat story? Clearly, there is. That’s reflected in high GSDP growth since 2002 and is also reflected in poverty declines, with no significant increase in inequality, data constraints notwithstanding.Is this reflected in human development outcomes improving, especially i n backward geographical regions and backward segments of the population? The evidence suggests that there have been i mprovements, especially after the conscious focus on such regions and segments since the Eleventh Plan (2007-12). Therefore, if Gujarat is being criticized on inequitable development, the time-line of data points is important. Pre-2007 data are not pertinent and one must also remember that 16 < PREVIEW > Gujarat: Governance for Growth and Development social sector outcomes often improve with a time-lag.At best, one can complain that these improvements are not yet reflected in northern and central Gujarat. If one accepts this Gujarat story, one can move on to the next question. What is the Gujarat model and what has happened? It is one of freeing up space for private initiative and enterprise and the creation of an enabling environment by the State. It is one of decentralization o f planning and empowering people. It is about targeted public expenditure through specific schemes, supplementing CSS-s with Statespecific schemes. It is one of bureaucratic empowerment and improving the ef ficiency of public expenditure.It is one of feedback loops from the government machinery to people and from people to the government machinery. It is one of delivering public goods (water, roads, electricity, schools, education). Stated thus, this is a standard development template that any State ought to adopt and implement. The difference is that not too many States have implemented the template. It is always difficult to disentangle the various factors that go into ensuring the successful implementation of the Gujarat model. First, there is a legacy factor and earlier Gujarat governments, prior to 2002, have left positive impact.Second, Gujarat has had a healthy tradition of private entrepreneurship and an equally healthy skepticism of government. Third, in sectors like water and roads, Gujarat has also benefited from favourable exogenous circumstances, as it has from negative push factors in other States, automobiles and auto ancillaries being an obvious instance. Fourth, the pr esent political leadership has also had a role in empowering the bureaucracy, clamping down on corruption, decentralizing planning and delivery and focused intervention for backward regions and segments.While disentangling is difficult, it would be uncharitable and unfair to deny this fourth element. The pride in â€Å"asmita† begins from the top. And if that is disseminated and successfully trickles down, quite a bit has been achieved. * Gujarat: Governance for Growth and Development, Bibek Debroy, September 2012. Published by Academic Foundation, New Delhi; hardcover, pages 166, all colour– includes maps and photographs; ISBN 13: 9788171889815; Rs 795; US $39. 95. www. academicfoundation. com

Impact of the Affordable Care Act Essay

Impact of the Affordable Care Act on North Carolina’s Uninsured Health insurance is one of the most important benefits a citizen can have in America. Some Americans who work acquire health insurance through their employers. But then, there are Americas who do not work and therefore, are unable to have health insurance. The Affordable Care Act was signed into law on March 23, 2010 by President Obama and the United States Congress, (North Carolina’s Institute of Medicine, 2012). This paper will focus on the impact of the Affordable Care Act on North Carolina’s uninsured. With the rising cost in health care and high co-payments pertaining to medical conditions, some people cannot afford health insurance. With the loss of jobs and losing their livelihood, some people cannot afford insurance. Individuals who work with small businesses do not have health insurance because these small businesses cannot afford to provide health insurance benefits for their employees. Som e people just do not work and therefore, do not have health insurance. This whole uninsured population is the ones who do not seek health care when they have health issues or have chronic medical conditions, and also do not practice preventative care. According to the North Carolina’s Institute of Medicine (2012), there was 1.6 million (19%) uninsured people living in North Carolina in 2010 and According to Milstead (4th edition, 2013), this group of uninsured whose income was below federal poverty level included pregnant women, children 18 years old and under, parents who were employed or unemployed, adults without children, disabled and the elderly population. By 2014, the Affordable Care Act (ACA) offered much new coverage for the uninsured population. It required states to offer Medicaid insurance to working families whose income was below the federal poverty level of 138%, that is $30,429 for a family of four ( Milstead, 2013). According to North Carolina’s Institute of Medicine (NCIOM), For a family making above the federal poverty level, but not enough to afford  health insurance, the ACA provided subsidies to help them purchase private insurance through new insurances that was created by the ACA. Before ACA, Medicaid only covered children, parents, pregnant women, disabled people and the elderly. Now in 2014, it is available to all adults making below the federal income level (NICOM, 2012). This population of insured people will now receive health services, preventative services, and prescription drugs and so on. By 2014, with the Affordable Care Act in effect, according to (NCIOM, 2012), almost 800,000 of people living in North Carolina that were not insured will be insured. 41% of this population will obtain insurance through private insurances and 59% through Medicaid. With this amount of surplus in insured patients, health care workers and professionals will be in greater demand, especially primary care providers. This may cause a longer wait period to see ones’ primary provider or a specialist. There will also be a decrease in treating preventative care. North Carolina is aware that there will be a shortage of medical personnel’s with this demand. They have to find the funds to educate and have enough health care providers to ensure that the workforce is available to meet the state’s demand of insured people. The health care workforce, who are the primary workers, include doctors, nurse practitioners, registered nurses, physicians’ assistants, psychologists, psychiatrists , medical assistants, nurse midwives, and licensed practical nurses. This workforce, in a broad spectrum, ensures that patients receive optimal quality care, treat and teach preventative care, manage chronic illnesses, both physically and mentally. To be able to increase the medical workforce in order to meet the health care needs of the population, North Carolina’s schools and universities have increased their students’ class capacities. Some of these schools including Duke University School of Medicine, The UNC Chapel Hill Department of Pediatrics/ UNC Hospitals, the nursing programs at UNC Wilmington, Western Carolina University and many others have received funding from the ACA and other agencies. Other groups are responsible to offer loans and scholarships in the effort to attract students into the medical field. Rural training is also available to students as well. (NICOM, 2012). North Carolina is also  encouraging a diversified form of teaching and is encouraging minorities to be a part of the medical workforce. They believe that patients will adhere to practicing better health and lifestyle changes if they are told to do so from someone of their own race. North Carolina is taking appropriate steps to be able to meet the health care needs of its insured people. The State has taken steps to expand the medical team workforce through offering scholarships and grants to different universities. This is to enable patients to receive access to good quality health care, both in the urban and rural areas. Community centers infrastructures are been redesigned to meet the needs of the insured population. Health insurance companies are responsible to provide health benefits such as low co-payments according to the plan an individual or family signs up for (NICOM, 2012). Health insurance companies are also responsible to be able to help pay for prescriptions drugs, outpatient care, emergency care, hospitalization, and preventative care practices. According to( NICOM, 2012), North Carolina is not a healthy state, but with the introduction of the ACA, they are planning to become a healthy state in the year 2020. The ethical implications of the Affordable Care Act are giving the citizens of North Carolina a right to have health insurance. No one should avoid going to the doctor when they are sick because they cannot afford it. Everyone should have a choice to practice preventative care medicine. According to the Whitehouse.gov, pre-existing conditions will no longer be a barrier to obtaining health insurance. Individuals and families will receive tax credit support to pay for their coverage. All in all, the Affordable Care Act has given all Americans the right to have health insurance. References North Carolina Institute of Medicine (NCIOM). Examining the Impact of the Patient Protection and Affordable Care Act in North Carolina, 2012. Retrieved from http://www.nciom.org The Affordable Care Act: Immediate Benefits for North Carolina. Retrieved www.whitehouse.gov/files/documents/healthcare-facts Milstead, J. Health Policy and Politics, 2013.

Shoes footwear

IMC Plan of SHOESIntroduction to the merchandiseShoes is a portion offootwear that is usage to first protect the humanfootand subsequently, to boot, as an point of ornament in itself. The pes contains morebonesthan any other individual portion of thebody. Thedesignof shoes has varied tremendously through clip, and fromcultureto civilization, with visual aspect originally being tied to map. Places have traditionally been made fromleather, woodorcanvas, but now a yearss it is progressively made fromrubber, plastics, and other petrochemical-derived stuffs.Types of Places: –Dress and insouciant Places: –Dress shoesare categorized by smooth and supple leather uppers, leather colloidal suspensions, and narrow sleek. Casual places are characterized by hardy leather uppers, non-leather outsoles, and broad profile.Work force ‘s Places: –Work force ‘s places can be categorized by how they are closed: O Plain-toes: have a sleek visual aspect and no excess ornaments on the coquette. O Cap-toes: has an excess bed of leather that â€Å" caps † the toe. This is perchance the most popular ornament.Women ‘s Places: –There is a big assortment of places available for adult females, in add-on to most of the work forces ‘s manners being more recognized as unisex. Some wide classs are: High-heeled footwearmay be shoes with heels 2 inches ( 5cm ) or higher. They are frequently seen as holding more sex entreaty than low heels ( see article for treatment ) and are therefore normally worn by adult females for formal occasions or societal excursions. Kitten heelsare low high heels from approximately 1.5 to 2 inches high, set in from the dorsum of the shoe. O Sneaker bootand gym shoe pump: a shoe that looks like an athletic shoe, but is equipped with a heel, doing it a sort of freshness frock shoe. O Wedge Sandals are sandals but have the mortise joints higher as if have oning a high heels shoe. O Mulesare shoes or slippers with no suiting around the heel. O Slinging backsare places which are secured by a strap behind the heel, instead than over the top of the pes. O Espadrillesare insouciant flat or high-heeled manner sandals of a manner which originated in the Pyrenees. They normally have cotton or canvas upper and a flexible sole of rope or gum elastic.Sports places: –Work force ‘s and women'ssports shoesand particular map places frequently have less difference between the sexes than in frock places. In many instances these places can be worn by either sex. Emphasis tends to be more on map than manner. O Runningshoes: really similar to above, with extra accent on padding. O Track spikes: lightweight ; frequently with plastic or metalcleats O Cleat ( shoe ) : a type of shoe having molded or removable he-mans. Normally worn while playing athleticss such asrugby, football, American football, or base ball. O Golfshoes: with â€Å" spikes † for better clasp in grass and moisture land. Originally the spikes or â€Å" cleats † were made of metal but replaceable â€Å" soft spikes † made of man-made plastic-like stuffs with prongs distributed radically around the border of each spike are much more common today ( and are required on many golf classs since they cause less harm to the leafy vegetables ) . O Bowlingshoes: intermediate manner between ordinary frock places and athletic places. They have harder gum elastic soles/heels so as non to damagebowlingalley floors. They are frequently rented or loaned at bowling back streets. O Climbing places: a shoe designed forrock mounting. They typically have a close tantrum, small if any cushioning, and a smooth gluey gum elastic sole with an drawn-out gum elastic rand. O Hikingshoes or boots: normally have a high slightly stiff upper with many lacing eyeholes, to supply ankle support on uneven terrain, with excess big grip on the sole. O Walkingshoes: have a more flexible sole than the running shoe, igniter in weight than the hike boot, may hold air holes, may non be H2O cogent evidence. O Cycling shoesare equipped with a metal or plastic cleat to interface withclipless pedals, every bit good as a stiff sole to maximise power transportation and back up the pes. O Snowshoesare particular places for walking in midst snow. In temperate climes, snowshoes are used for largely recreational intents in winter. O Wrestling shoesare visible radiation, flexible places that mimic bare pess while supplying extra grip and protection.Work Places: –Work places are designed to stand heavy wear, to protect the wearer, and provide high grip. They are by and large made from hardy leather uppers and non-leather outsoles. Sometimes they are used foruniformsor comfort bynurses, waitresses, constabulary, militarypersonnel, etc. They are normally used for protection in industrial scenes, building, excavation, and other workplaces. Protective characteristics may includesteel-tipped toesand colloidal suspensions orankleguards. ( Beginning: – hypertext transfer protocol: //www. www.en.wikipedia.org/wiki/shoe )Industry overviewIndian Footwear IndustryLeather industry of India is the nucleus strength of the Indian footwear industry. It is the engine of growing for the full Indian leather industry and India is the 2nd largest planetary manufacturer of footwear after China. Reputed planetary trade names like Florsheim, Nunn Bush, Stacy Adams, Gabor, Clarks, Nike, Reebok, Ecco, Deichmann, Elefanten, St Michaels, Hasley, Salamander and Colehaan are manufactured under licence in India. Besides, many planetary retail ironss seeking quality merchandises at competitory monetary values are actively sourcing footwear from India. While leather places and uppers are produced in medium to large-scale units, the sandals and chappals are produced in the family and bungalow sector. The industry is poised for following the modern and state-of-the-art engineering to accommodate the demanding international demands and cr iterions. India produces more of gent ‘s footwear while the universe ‘s major production is in ladies footwear. In the instance of chapels and sandals, usage of non-leather stuff is prevailing in the domestic market. Leather footwear exported from India are frock places, casuals, mocassins, athletics places, horrachies, sandals, danseuses, boots. Non-leather footwear exported from India are Shoes, Sandals and Chappals made of gum elastic, plastic, P.V.C. and other stuffs. With altering life styles and increasing richness, domestic demand for footwear is projected to turn at a faster rate than has been seen. There are already many new domestic trade names of footwear and many foreign trade names such as Nike, Adidas, Puma, Reebok, Florsheim, Rockport, etc. have besides been able to come in the market. The footwear sector has matured from the degree of manual footwear fabricating methods to machine-controlled footwear fabricating systems. The Indian Footwear Industry is pi tching up to leverage its strengths towards maximising benefits. Strength of India in the footwear sector originates from its bid on dependable supply of resources in the signifier of natural fells and teguments, quality finished leather, big installed capacities for production of finished leather & A ; footwear, big human capital with expertness and engineering base, skilled work force and comparatively low cost labour, proved strength to bring forth footwear for planetary trade name leaders and acquired engineering competency, peculiarly for mid and high priced footwear sections. Resource strength of India in the signifier of stuffs and skilled work force is a comparative advantage for the state.Market size of Indian Footwear industry: –O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O By merchandises, the Indian footwear market is dominated by insouciant footwear market that makes up for about two-third of the entire footwear retail market. O As footwear retailing in India remain focussed on work forces ‘s places, there exists a overplus of chances in the sole ladies ‘ and childs ‘ footwear section with no organized retailing concatenation holding a national presence in either of these classs. O The Indian footwear market tonss over other footwear markets as it gives benefits like low cost of production, abundant natural stuff, and has immense ingestion market. O The footwear constituent industry besides has tremendous chance for growing to provide to increasing production of footwear of assorted types, both for export and domestic market. ( Beginning: -http: //www.sfootwearsinfoline.tripod.com/ind_footwr_industry_overview.htm )Executive SummaryAlthough common aim of all IMC plan is increase trade name consciousness, sale and design a alone image of the merchandise in clients mind. To pass on among public and clients, we will publicize our merchandise run on Television, magazine, online. Through the advertizement we want to plan the trade name image of our merchandise into the client head. Besides advertisement, we will besides transport out promotional activity such as public relation, direct selling etc. Assorted places company besides organizes assorted events in order to pass on decently with clients, for illustration Reebok Brand had planned to establish an event called â€Å"Reebok Junnon† for their client â€Å"The Reebok hub† a multi trade name mercantile establishment for dress of places. The Main intent of this event was to increase the sale of Reebok places. Before planing IMC plan the Reebok C ompany carried out market research in order to justice clients behaviours toward their places. For research they design the scheme for â€Å"Reebok junnon† event. During the event they decided to acquire feedback from client who visits â€Å"The Reebok hub† so that appropriate primary informations can be collected for planing IMC scheme for â€Å"The Reebok hub† . Before planing incorporate selling communicating plan it is necessary to judge consumer ‘s behaviour toward the merchandise. It is necessary to cognize clients wishing and disliking, these informations provide assorted support during designing of IMC plan. Although there are assorted media available for pass oning but Printads in magazine and intelligence paper is seen most effectual medium in the instance of places be aftering scheme. After Research study done by assorted places company, it has been founded that male respondents were more trade name witting than female. There is no peculiar desi gn tendency in places among female, but males are more witting towards their manner tendencies. â€Å"Fitting† and â€Å"style† are the major properties considered by client while purchasing shoes.Our Shoes Company HUNKY which makes athleticss places has come up with a new IMC program for the new athletics places merchandise for the new part Bihar where the mark market in the section Bihar will be Patna, Hajipur and muzaffarpur. In this study, we will further present ourselves and how we got started, internal and external situational analysis of our company, and why a new IMC program is needed. HUNKY is a strong rival in the SHOES industry and it is concentrating on increasing the trade name equity and profitableness of companies focused on increasing their portion in the footwear market. Our mission is to do certain that our clients have the tools and information that they need to go successful in the footwear market. HUNKY Company is fundamentally made athletics plac es so, we have segmented the market as a athletics places among all places types. HUNKY Company is fundamentally made athletics places that are for all degree of people. The HUNKY company mark market for the athletics places that will be kid ‘s to up to 15 old ages, immature people and old people above 50 old ages. On the footing of this mark market we will do placement scheme and we will do IMC program that will assist us to increase market portion and established the HUNKY trade name in the market with regard to all rivals. We have looked at the strengths and failings of the Hunky Company every bit good as the chances and menaces and have included them in this IMC program. HUNKY Company will utilize all IMC tools which will be best suited for fluxing the message among the targeted people. We feel that Hunky would gain from doing an advanced and client oriented merchandise that will utilize by largely all degree of people. Not many companies are concentrating towards the olde r coevals of places, so we want Hunky to be one of the first companies to hold an all degree of client oriented athletics places that will utilize by all degree of people and this strategically message, we will present throughout in our IMC program.Selling programSituational analysisEvery organisation is confronting a batch of job at present clip in market analysis, so it became really necessary for every organisation that before puting any objective the organisation must be carried out state of affairs analysis in order to acknowledge strength, failing, chances and menace nowadays in the organisation. â€Å"According to Sally and John, selling programs are â€Å"the written papers or design for implementing and commanding an organisation ‘s selling activities related to a peculiar selling strategy† . A successful selling program is able to better organisations ‘ net incomes and growing, uses in nonsubjective scene and proctors consequences. So to derive a successful market program it is necessary to understand the current state of affairs comprehensively and trends impacting the hereafter of the organization.Situation analysis plays a critical function in developing marketing plan.First of all, it ‘s assist our company to take the dynamic selling environment in the places market that will assist to take the uncertainness, menaces and chances for sellers. Selling directors who success to cognize alterations in environment through state of affairs analysis can take their companies to capitalise on chances and header with menaces created by alterations. Then, consistently analysing situational environments in order to place our clients and understand their demands. There are certain chances for Shoes Company, such as addition more and more work forces and adult females design and advanced aggregation, addition market and market portion through integrated PR, advertizement and promotional run. Besides chances there is a batch of menace that create barrier for Shoes Company.These menaces are as follow:O Increasing competition in ethical design. O Ethical trade name is non taken earnestly by public. O High monetary value and trueness lessening trueness towards trade name.SWOT AnalysisSWOT analysis will assist me to place our company strength, failings, chance and menaces internally and externally both. Through this, we can easy place our HUNKY rivals in the market and one time we know the company failing and what sort of oppournity we have for the present and future chance so we can easy do cost effectual IMC program and strategic IMC program for the company. In SWOT analysis of the company, we have find the following that will assist to do more strategical and cost effectual IMC program:Strength: –O Easy handiness of low cost for all degree of people. O Massive institutional support for proficient services, planing, work force development and selling. O Exporter-friendly authorities policies for places industry. O Well-established linkages with purchasers in all parts of India.Failing: –O Lack of modern coating installations for leather. O Highly unhygienic environment. O Troubles in accessing to proving, planing and proficient services. O Environmental jobs. O Non handiness of quality footwear constituents in the market. O Lack of fresh investing in the sector. O Uneconomical size of fabricating units. O Weak support infra- construction for exports.Opportunity: –O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O Abundant range to provide finished leather to multinationals puting up store in India. O Turning manner consciousness globally. O Use of information engineering and determination support package to assist extinguish the length of the production rhythm for different merchandises O Product variegation – There is batch of range for variegation into other merchandises, viz. , leather garments, goods etc. O Turning international and domestic markets. O Retain clients through quality supplies and timely bringings O Aim to show the client with new designs, substructure, and state & A ; company profiles. O Use of modern engineering O De-reservation of the footwear sector.Menace: –O Entry of multinationals in domestic market. O Stiff competition from other company. O Non- duty barriers – Developing states are fall backing to more and more non – duty barriers indirectly. O Fast altering manner tendencies are hard to accommodate for every clip for our company.Market and Consumer behaviour analysisIn Market analysis we must see about the market size of the places industry in India. It is necessary to place that who is the major rival of our places company HUNKY. On the footing of market analysis we can easy place our rivals in this field and after that we can easy aim our metameric market which is good for our new merchandise and what sort of positioning message should be for them and how IMC will be affected for those mark market can be easy identified. First of all we will see the market size of places industry: – O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O Abundant range to provide finished leather to multinationals puting up store in India. On the footing of that determination we will make all market activities sing our IMC program. Our treatment on market and consumer behaviour will be strated to the undermentioned treatment of IMC program of places: – The major rivals in athletics places in Indian context of the HUNKY Company are Nike, Reebok, Action places, Puma and Bata places. Apart from this some local marketer of athletics places in today ‘s scenario gives more competition because even they are non branded places but they are supplying low monetary value places. So, to confront elephantine challenges from all these we are making our nucleus value of the company that is the athletics places for all degree of people that most of the major rivals do non hold. They all ( rivals ) largely targeted the younger coevals but HUNKY Company will aim all degree of people in the athletics places section with low-cost monetary value.Consumer Behavior analysisIn consumer behaviour analysis we have find from company selling research section that the consumer wants branded places but inexpensive monetary value. Consumer besides wants that the purchasing places can run in every environment and their societal self-importance personality b esides influenced to purchase a peculiar branded places. The consumer purchasing behaviour fundamentally influenced by assorted types of publishing ad in concern magazine and Television advertizement of athletics places through different different types of famous person. They besides influenced by Newspaper ad because the newspaper is read by most of the people today ‘s. So, on the footing of this determination we emphasized our IMC planning harmonizing to client pick. We will utilize those types of IMC tools for pass oning the message to the people that will outdo for the demand market.Competitive analysisThe major rivals in athletics places in Indian context of the HUNKY Company are Nike, Reebok, Action places, Puma and Bata places. They are the elephantine trade name in the athletics places section and they are the good established trade name. So to take a challenge in this section from these all we will make our company trade name value in the market through strong alignin g message and with differentiate a alone sell belongings that is places for all degree of people and this nucleus value of the HUNKY Company will be shown throughout in IMC program. Pricing factor will be besides a major factor to distinguish to all rivals from our company HUNKY. Apart from this some local marketer of athletics places in today ‘s scenario giving more competition because they are non branded places and they are supplying low monetary value places. So, to confront elephantine challenges from all we are making our nucleus value of the company that is the athletics places for all degree of people that most of the major rivals do non hold. They largely targeted the younger coevals but HUNKY Company will aim all degree of people in the athletics places section with low-cost monetary value.Marketing aimAfter state of affairs analysis we now able to cognize our organisation strength, failing, chances and menace nowadays in environment. It provides a batch of support i n scene of marketing aim. It ‘s provides a sense of way to the company that what has to done in farther selling program. O Increase market portion up to 20 % . O Increase sale by 50 % in 6 month from thelaunch of public run. O Create consciousness among mark audience. Use inordinate advertisement particularly utilizing media preferred by the mark market. O Create merchandise belonging and place among purchaser ‘s headSelling SchemeToachieve this aim we implement assorted schemes.Target market:* Sport places for: – Childs to up to 15 old ages Young people Older people above 50 old ages Gender: male and female bothMarketing Mix Schemes: –Merchandise: -The Main purpose of the Hunky Company is to bring forth high quality athletics places in assorted qualities for all degree of people. It is merely possible to capture the attending of the mark market. The name of our athletics places is Hunky. The company is supplying 2 old ages free serving on athletics places for the client for client satisfaction point of position. Monetary value: – The monetary value scope of the merchandise scope will be from Rs. 200 to 1500 100. The monetary value will be depended upon the client age and size of the merchandise. The company will besides supply price reduction offer and allowance for the channel members. Topographic point: – Thedistributionchannels for Hunky Company are as follows: – Your browser may non back up show of this image. MANUFACTURER ( COMPANY ) Your browser may non back up show of this image. WHOLESELLER Your browser may non back up show of this image. SHOES SEND TO RETAILERCustomerPromotion: -In a publicity portion of the merchandise we are traveling to establish IMC program for the mark market.Execution Tacticss* Launch a unsighted ad run on hoardings and magazines in all A category countries of major metropoliss and magazine with regard to aim market. * Heavy advertisement on Television, newspapers and magazines * Set shows of places in salesrooms and major trader mercantile establishments in all metropoliss. * Continue Advertising.Evaluate PerformanceThe Goal of our selling program is to accomplish market objective that are established before execution of selling program. We evaluate and command our strategic tactics by comparing our consequence with standard established before puting of program, by mensurating client satisfaction and trade name trueness. If consequence is less than our criterion than it means there is any default in execution and monitoring in the plan. The people who are responsible for the monitoring and control of the selling program will be the Marketing Executives, Gross saless Directors, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for measuring the overall public presentation that will be exactly and closely measuring the effectivity of the schemes and tactics for illustration the assemblage and structuring of informations sing market, merchandise, consumers and the pricing tendencies, so the coevals of day-to-day gross revenues study should be maintained and so in the terminal uninterrupted reconfirming of the selling budget and activities by the directors of different divisions.IMC aim and schemeIntegrated Selling Communications is a term used to depict a holistic attack to selling communicating. It aims to guarantee consistence of message and the complementary usage of media. The construct includes on-line and offline selling channels. Online selling channels include any e-marketing runs or plans, pay-per-click, affiliate, electronic mail, streamer to latest web related channels for webinar, web log, micro-blogging, RSS, cod dramatis personae, and Internet Television. Offline selling channels are traditional print ( newspaper, magazine ) , mail order, public dealingss, industry dealingss, hoarding, wireless, and telecasting. Hunky Company is developing its incorporate selling communicating programmes utilizing all the elements of the selling mix ( merchandise, monetary value , topographic point, and publicity So Incorporate selling communicating is integrating of all selling tools, attacks, and resources within a company which maximizes impact on consumer head and which consequences into maximal net income at minimal cost. Promotional activities include Advertising, gross revenues publicity, and personal merchandising activities. It besides includes cyberspace selling, sponsorship selling, direct selling, database selling and public dealingss and integrating of all these promotional tools along with other constituents of marketing mix to derive border over rival is called Integrated Marketing Communication.Situational analysisFirst of all we carried out state of affairs analysis in order to understand the job. In this we place our rivals and their scheme for illustration Reebok junnon event scheme for Reebok hub client.Then, consistently analysing situational environments in order to place our clients and understand their demands. There are certain chan ces for Shoes Company, such as addition more and more work forces and adult females design. In IMC situational analysis we analyze advanced aggregation, addition market and market portion through integrated PR, advertizement and promotional run. Besides chances there is a batch of menace that create barrier for Shoes Company. Under state of affairs analysis, we besides analyze fiscal place of company.IMC aimThe IMC aim of the HUNKY company is following: – * To Increase sale by 50 % in following six month. * To Increase trade name consciousness. * To Increase client trueness. * To Increase desire of client. * To Increase repetition purchase. * To mensurate client satisfaction. * To make relationship with client on personal degree. * To command and detect public sentiment. * To have feedback from client on regular footing.Problem and chanceAfter situational analysis we must happen the job sing IMC communicating related to the current market environment. In situational analysis we find that there is a deficiency of consciousness sing the cognition of quality of athletics places. Most of the people prefer merely branded athletics places whatever the quality belongs to that peculiar branded merchandise. The job besides belongs to the people attitude towards the new establishing merchandise that is my company HUNKY. Our company Hunky when traveling to be launch new places merchandise into the market so the attitude of people towards our merchandise may non be trustworthy because several places company successful established in to the market and among them we have to make Hunky trade name positioning into the market. So we must see all these things before establishing IMC tools towards our merchandise. We will hold to besides care about the distribution cha nnel of Hunky Company and besides about the selling mix communicating. Opportunity in the footings of the handiness of merchandise into the market and distinguishing nature of merchandise sing rivals. In Hunky we are making the nucleus value of our merchandise that is places for all degree of people with low-cost monetary value that most of our rivals do non hold. We will besides persuate sing new adding characteristic with latest engineering among people in to the market.Communication aimThe Hunky communicating aim is to accomplish all selling aim which are prescribed in selling program through strong aligning message. As a Hunky company IMC contriver our communicating aim is to make consciousness among the people sing our merchandise. Our communicating aim is to give the proficient cognition and competitory benefit about our merchandise to the mark market. For this by the aid of IMC program we create the trade name image of our merchandise and differentiate characteristic of our merchandise into the head of client. Our placement message for our merchandise will be the followers: – Be One Step Ahead in Fashion and quality with HUNKY By the aid of this strategic aligning message we will make our trade name value among all rivals.BudgetThe companies IMC budget will be depend upon the entire aim which is to be achieved in a entire fiscal twelvemonth. In Hunky Company, IMC budget is 80 crore for the fiscal twelvemonth 2009-10. In this sum we will capture our mark market through assorted types of IMC tools through the strong placement message.IMC schemeTarget audience: – The Hunky company mark market for the places merchandise is childs to up to 15 old ages, immature people and old people above 50 old ages. Now for this through IMC tools we target the audience who will be responsible to purchase Hunky merchandise for their households. For childs section our mark audience will be the female parent, for immature people our mark audience will be their married womans or their common friends, for old people our mark audience will be their boies or their households. So we have to flux our strategical planning throug h IMC tools with regard to the mark audience of our merchandise.IMC tools usedWe will utilize undermentioned tools for capturing the mark audience with regard to the mark market: – O ADVERTISEMENT ( BUDGET- 30 CRORE ) O SALES PROMOTION ( BUDGET-20 CRORE ) O PUBLIC RELATION ( BUDGET-10 CRORE ) O DIRECT MARKETING ( BUDGET-10 CRORE ) O MEDIA PLANNING ( BUDGET- 10 CRORE ) The operational scheme of above all using IMC tools for the HUNKY places company is following: –AdIn advertisement portion we will use Rs. 30 crore. The chief aim of the advertizement of the Hunky company will be the followers: – O To increase trade name consciousness. O To inform to the mark market about our merchandise. O To carry about the Hunky places to the mark market with regard to monetary value and quality and with our positioning message. Monetary value Scope: – Rs.200 TO 1500 ONLY VISIT NEAREST SHOWROOM IN YOUR CITYAd Scheme: –We will develop an Ad Scheme to accomplish the aims of a run that requires the consideration to be given to both the ‘Message ‘ which will be communicated and the ‘Media ‘ through which it will be sent.Ad MessageWe are seeking to be originative, inventive and advanced in developing the advertisement message, both in footings of what is said, and how it is said? What is said by the Hunky company: – We will utilize here the ‘Big Idea ‘ and will usually turn to the cardinal benefits sought by the mark audience, actuating the audience to pay attending. Given the changeless hunt for new ways to appeal to aim audiences.For illustration:Honky trade name Places: Keep it Simple. Manner is nil without quality. In this massage we are seeking to pull attending of the mark audience that without quality manner is zero. How the company will state it: – During bringing of advertisement massage in client head we will take the personality symbol, lifestyle and musical as consideration. The advertizement will be to advance positive feelings of merriment, contentment, and felicity. Choosing Ad Media: – In add-on to make up one's minding upon the content, manner and tone of the advertisement message, the media through which the message will be communicated to the mark audience must besides be selected. For the athletics places advertisement we will choose media such as Television, Magazine, Newspaper and Outdoor.Television ad will supply me following benefit: –O Dynamic attending of the people, uniting ocular consequence, sound and alive stimulation. O Strong possible Impact & A ; High market coverage on our mark market.Newspapers: –From this media we will make the followers: – O Capturing the market through aiming the profiling readership.Magazines: –From this media we will make: – O High quality reproduction, of colour images O Targeting through their specializer publications O Good base on balls on readershipOutdoor: –O Hoarding O Shop Boards O Railway station and AirportGross saless PROMOTIONIn Gross saless publicity we will supply assorted consumers and trade promotional tool such as discount, price reduction, gift, competition, vouchers, monetary value trade, competition game, trying to the mark market to increase sale of Hunky places. There are certain aims of the Hunky places gross revenues publicity. O To increase immediate merchandise sale O To increase support among the seller ‘s gross revenues force. O To derive the support of the trade in marketing the merchandisePromotion Schemes: –By the aid of Promotional scheme we will seek, to alter consumers ‘ purchasing behaviour, to increase trade name image, to increase net income, to increase sale of our merchandise. We will use two sort of sale publicity, one is directed toward consumer and other one is directed toward trade such as trader, provider, retail merchant etc.Consumer sale publicity tool: –We will use following promotional tools addition sale. Monetary value trade: -Price trade is impermanent decrease in monetary value of merchandise. We will supply two type of monetary value trade: cents-off trades and price-pack trades. Price trade will be is given at assorted times to excite purchase of Shoes. Coupon: – A voucher is typically a printed certification giving the carrier a declared monetary value decrease or particular value on a specific merchandise, by and large for a specific period. In this we will supply assorted sorts of voucher that contain assorted price reduction monetary values so that client gets the advantage of this price reduction and purchase places at low monetary value. Offer: In this we offer that those Customers who buy places will have a free Jersey. The offer will be depending upon season to season. The run will be marketed with print and Television ads, and will have Television commercials with instrumentalists singing screens of their favourite vocal. The company will be offering those gathered screens in a Cadmium at retail locations for clients who make a more than 10 places. Premium: We will supply offer of some gift or at bargain monetary value to promote client purchasing. Ad Fortes: -Advertising fortes besides call a promotional merchandise. It will be largely given to our loyal clients. It includes assorted cards like birthday card, New Year card. It will be largely done to retain the old client. Trade sale publicity tool: – Aims of Trade Gross saless Promotion of the Hunky company will be: – O Gain/maintain distribution O Influence resellers to advance merchandise O Influence resellers to offer monetary value price reduction O Increase reseller stock list O Defend against rivals O Avoid decrease of normal monetary values There are assorted sale publicity tools which apply by the Hunky places that stimulate trade to advance company merchandise.Trade Allowances: –In this we will supply short-run particular allowances, price reductions, or trades granted to resellers to excite reseller to rapid purchase of their merchandise.Point-of-Purchase Display: –In this we are by and large used at the retail degree to name client attending to a featured merchandise. In this company employees observe every retail store and that show more company merchandise will be victor of particular gift or award.Trade Shows: –In this the company will take part in trade show in periodic, semi periodic public event at which provider displays the Honky places and provides information about the company shoes quality and monetary value to possible purchaser.Public relationPublic relation is nil but making a favourable relation for organisation and merchandise which is done through used of assorted communicating channel and tool. So public relation is largely done to better the image of company and construct good image in clients mind. The chief aim of the Hunky company sing public relation will be the followers: – O Building Product Awareness: – We will make PR component that generates consumer attending and consciousness through media arrangements and particular events. O Making Interest: in this Public Relation make public involvement to utilize the merchandise at least for one time clip to the mark market. O Supplying Information: -Through the Public relation we can supply a batch of information about company activity and their merchandise characteristic and service provided by company. This information is delivered to public through newspaper, article web site, and indirect stuff. PR helps in presenting information that helps to public in understanding the merchandise characteristic. O Stimulating Demand: -A positive article in a newspaper, on Television, intelligence show or mentioned on the Internet, frequently consequences in a discernible addition in merchandise gross revenues. O Reinforcing the Brand: -We will besides make trade name support by keeping positive relationships with cardinal audiences, and thereby helping in constructing a strong image.Direct SellingBy the aid of direct selling Honky Company straight touch with clients through mail order, telephone, facsimile, e-mails, or web merchandising, instead than through retail merchants. The chief aim of the Hunky company to make the direct selling will be the followers: – O To ageless trueness of clients. O To keep direct touch with the client O To keep regular relation to the client with regard to our clientScheme: –We will implement the undermentioned scheme in direct selling: – O We will direct a mail-order catalog to about prospective clients. O 100-page catalog, developed in-house, marks both work forces and adult females and besides contains 10 pages devoted to place merchandises. O We will use assorted tools for this: -Direct mail, Telemarketing, Email Marketing, faxing, Voicemail, Couponing, Direct response telecasting selling.Media PlanningPrint ads will be run in monthly concern and societal magazine publications. Ads will besides look in non-traditional manner locales as Parenting and home-decor publication Domino. We will utilize the undermentioned tools for this: – O Media used: -TV, imperativeness, outdoor, sponsorship, online O Agencies: Bharat ad bureau Poster Publicity, O Media thought: Hit the mark audience of childs to up to 15 old ages, immature people and old people above 50 old ages.Evaluation of IMC planning procedureEvaluation of IMC planning of HUNKY places is necessary because: – ( 1 ) The cost of advertisement and communicating gyrating twenty-four hours by twenty-four hours so it is necessary to happen out if the investing in IMC program of the HUNKY SHOES is bring forthing any return or merely traveling down the drain. ( 2 ) As a IMC contriver we can easy measure assorted communicating options such as alternate message, IMC tools, media and vehicle and take the most effectual 1s. ( 3 ) It will supply complete feedback sing the public presentation of assorted strategic options and supply a footing for future planning. ( 4 ) Evaluation will increase the effectivity of marketing communicating by extinguishing unproductive options and adding productive options. ( 5 ) Evaluation will supply me the complete sing our entire IMC budget disbursal that the budget is expense in the right manner or non. ( 6 ) It helps to judge the behavioural consequence of the mark market. ( 7 ) It will assist to judge the communicating oriented consequence of the mark market. ( 8 ) It will assist to apportion as a guider about the new mark market for farther new execution of IMC program Finally at last we will add few words with it that this IMC program for HUNKY places company is for the fiscal twelvemonth 2009-10 is prepared by me by taking the new bing company of my ain and non copied from any other beginnings. Prepared by ( ASHUTOSH RANJAN 10804580 ) . Thank you to all for co-operation in showing my IMC program in forepart of my well-thought-of sir Mr. Navjit singh and makes the session successful.

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Solitary Confinement and what it does to Your Mind Essay Try picturing this; you are locked in this cell for 23 hours a day. The cell is small about 6 feet by 8 feet. In the cell there is a steel toilet, a sink built in the top. There is also a steel bed with a very thin matress.There is small shelf for some of your personal items, and a desk hanging off the wall without a chair. There is a window that is about 5 inches wide and about 4 feet tall, but you cant see out of it. Its made of fog clouded glass. The window is also covered with steel with little holes. What Im describing is a cell in a section of a prison called solitary confinement. While prisoners are in solitary confinement they are forced to be in this tiny cell for 23 hours a day. They are only allowed to come out for recreation five times a week for one hour. Their rec in a cage. They are allowed to take three showers a week, and it can only be for five minutes. Solitary confinement is the confinement of a prisoner in a cell or other place in which he or she is completely isolated from others. In my opinion Solitary confinement is barbaric, and does more harm than it does justice. These criminals are being released back into their neighborhoods after being locked up with no human contact for years. Solitary confinement has been around since the 19th century and mental instability has been linked to solitary confinement since the 1860s. Prison records from the Denmark institute during 1870-1920 shows that staff noticed inmates were showing signs of mental illness while in isolation, revealing that this persistent problem has been around for decades. Solitary confinement was developed as a humane alternative. In 1970, the Quackers built Walnut Street Jail in Philidelphia with a, â€Å"Revolutionary and too many humane purpose. The jail was meant to punish and reform. Walnut Street is known as the Birthplace of the modern prison system. There are two types of solitary confinement that are commonly used today. One type is called disciplinary segregation. This is when youre in solitary for a week or two for doing something like stealing a cellmate’s radio. Another type of solitary confinement is known as admistrative segregation. This segregation is used when inmates are deemed a risk to the safety of other inmates or even prison staff. When youre in administrative segregation you can be isolated for month’s even years. In my opinion Solitary Confinement can ruin someone’s mental and their life. Solitary confinement used to be when prisoners would get thrown in the whole, and stay there for a couple of days. Now prisoners are in solitary confinement for years. Just imagine yourself locked in a room with just a bed for years. Would you still be sane? I dont think anyone would come out of that the same person they were before they entered into solitary confinement. Solitary confinement has been recognized as difficult to withstand. Psychological stressors such as isolation can be as clinically distressing as physical torture. But ironically U.S prisons have increasingly embraced solitary confinement to punish and control difficult or dangerous prisoners. The prisoners live with extensive surveillance and security controls, the absence of ordinary social interaction, abnormal environmental stimuli, with sometimes just three to five hours a week of recreation alone in caged enclosure. They only have little, if any educational, vocational, or other activities. Isolation can be psychologically harmful to anybody, and any prisoner. The effects of solitary confinement can have a very strong impact on prisoners that already have a mental disorder. Suicides occur more often in the isolation sections of the jails. Being isolated for a long period of time takes a toll on your mental state. Many prisoners have said they dont know how to interact with other human beings after being in isolation. In 2007, researchers at the University of Washington reported that prisoners released directly from super max prisons into the community have committed new crimes sooner than prisoners who have been released from segregation back into general population for several months before being released. After being locked up in solitary confinement some prisoners find I hard to socialize and suffer from post-traumatic stress disorder. Some have said they can be around people and still feel alone. Some inmates have reported that have emotional breakdowns, and don’t know why. One prisoner I read about named Anthony Graves said, â€Å"That solitary confinement is the worst inhumane treatment to a man.† After someone has been locked away in a tiny cell for 23 hours I don’t know how people can think that wouldn’t have a negative effect on someone. Previously healthy prisoners have developed clinical symptoms usually associated with psychosis or severe affective disorders â€Å"including all types of psychiatric morbidity† Many have committed suicide. Individuals do vary in how well they can deal with living in isolation, however. For prisoners with pre-existing mental or emotional disorders, living without normal human interaction, physical and mental activity and stimulation can aggravate their symptoms to levels equivalent to torture. In one complaint filed against the Connecticut Department of Correction in August 2003, social isolation and sensory deprivation drove some prisoners to lash out by swallowing razors, smashing their heads into walls or cutting their flesh. I read an article about Mississippi prison. In this article it talked about how at one point in time the inmates kept in solitary confinement for up to 23 hours each day, allowed out only in shackles and escorted by guards, they were restless and angry made more so by the excrement-smeared walls, the insects, the dirty food trays and the mentally ill inmates who screamed in the night, conditions that a judge had already ruled unacceptable. So it was not really surprising when violence increased in 2007: an inmate stabbed to death with a homemade spear that May; in June, a suicide; in July, another stabbing; in August, a prisoner killed by a member of a rival gang. After all of this happened instead of the prison tightening stricter restrictions the y loosened them. They allowed the prisoners out longer. They built a basketball court, and a group dining area. They set up rehabilitation programs, and allowed the prisoners to work towards greater privileges. In response to these changes the Mississippi prison atmosphere changed. The prisoners were better behaved, and the violence went down. I read an article about a man named Daud Tulam, who spent 18 years in isolation at the New Jersey State prison. He spent 23 hours a day alone in in a cell no bigger than a bathroom, and he had one hour in a concrete exercise yard. Tulman was sent to isolation because prison officers caught him trying to attack another prison officer. After being in isolation for 18 years Tulman has trouble making small talk. Tulman doesn’t engage in conversation even after being out of jail. Tulman is taking a welding class, and he often hides in the back of the class. When the teacher looks at his work, he doesn’t even make eye contact, but just looks at the floor. Tulman has lost all his social skills. I read another article about a correctional officer named Gary Harkins, who worked in a prisons isolation unit for 25 years. Before reading this article I never even considered the effect isolation could have on the workers. Gary worked for Oregon State Penitentiary. In the article he states that he didnt really understand how much stress he was under. At night Harkins would dream about his work, he felt like he couldnt get away from his job. He worked in giant, windowless, gray prisons, and it would be months until he would get to see the sun. He was in the isolation unit for 12 hours a day. The prisoners and officers didn’t interact like they interact if they were in general population. Harkins began to feel trapped as if he were one of the prisoners. I watched documentary called Lockup, and it featured an inmate named Bobby Ray Gilbert known as snake who spent 19 years in admistrative segregation. Gilbert was convicted of robbery, assault, escape and two counts of murder. Gilbert expressed in the documentary that being in isolation changes the way you think. He said he day dreams about blowing the prison up and killing everybody in it. During the documentary Gilbert attempted to starve himself to death after he found out he was going to be transferred to a prison close to home. I watched another documentary about Solitary Confinement. In this documentary it featured an Inmate by the name of Jusue Gonzales. In this documentary you can see how all Gonzales does is walk back and forth. He said that he can actually see imprints in the floor, where another inmate was doing the same things he’s doing. In this documentary Gonzales expresses that it hurts being locked up in that cell. He said sometimes he just cries. In this documentary the prison guards say that the prisoners are so desperate for human contact that they will do something negative just to get a reaction. These inmates will go to extremes just to get some human contact. Humans depend on other humans for survival. So when there is no type of human contact, these prisoners feel all alone. They start to feel helpless. As I stated before I think that solitary confinement is UN lawful and doesnt do any good. I think that solitary confinement should be banned, or at least be used for up to 2 days. When I hear of inmates being in solitary confinement for years just sound crazy. I know I couldnt last being locked in my room for an hour. When someone is locked away in a tiny cell for 23 hours out of the day, it’s really rare they come out sane. I think as a society we need to find other alternatives to really rehabilitate these individuals. Solitary Confinement is no longer working. The conditions are way too inhumane. In my opinion solitary confinement is just creating animals. You are leaving these angry men and woman in a tiny cell with little to no human contact for 23 hours out of a day. Do you really expect someone to come out rehabilitated and ready to do well? No, they are just going to come out of jail angry and bitter, and most likely end back up in Solitary Confinement. Work Cited Ball, B. (2012, Oct 31).What life is like in solitary confinement at north carolina’s central prison. McClatchy-Tribune Business News. 1-10 21 Oct 2012. Website. Solitary Confinement. Wikipedia 1-6. 10 Oct 2012. Website Sullivan, Laura. (2006). In U.S Prisons Thousands Spend Years in Isolation. 1-3. 21 Oct 2012. Website. Sullivan, Laura. (2006). Making it on the outside after decades in solitary. 1-6. 21 Oct 2012. Website. Sullivan, Laura. (2006). Hear Harkins Tell his story. 1-3. 21 Oct 2012 Website. Weir, Kirsten. (2012). Alone in the hole, Vol 43, No.5, page 54. 21 Oct 2012. Website.